Guides
Practical notes for buyers. Examples come from the sourced records in this directory, and no market averages are claimed.
Google Ads Management Fees and Ad Spend Explained
What a Google Ads management fee covers, how it differs from ad spend, and how to compare published fees without mixing billing units.
Updated
How to Hire a Local SEO Consultant
A buyer's checklist for hiring a local SEO consultant: define the goal, confirm scope and account ownership, ask how results are reported, and read stated terms carefully.
Updated
Local SEO: Hire a Freelancer or an Agency?
How to weigh a freelancer or consultant against an agency for local SEO: who does the work, how broad the scope is, how continuity works, and what to ask about fees.
Updated